Earthman Herbals logo

Earthman Herbals — Campaign Information Document

Earthman’s Journey • Second Edition • Chapter-by-chapter promotions.

Campaign architecture

One chapter theme per week, supported by a featured plant, social content, email, blog/Knowledge Engine content and a weekend recap.

Primary conversion paths

Read or buy the book; explore the Herbal Library; use the Knowledge Engine; join the email list; visit the store; attend an educational event; inquire about distribution.

Weekly email rhythm

Monday chapter reveal · Tuesday plant feature · Wednesday heritage story · Thursday learn more through the Herbal Library / Knowledge Engine · Friday reader conversation · Saturday food/product connection · Sunday weekly digest.

Measurement

Website and library traffic, email opens/clicks, social reach and shares, book-page visits and conversions, email-list growth, retail/distributor inquiries, events and community participation.

Editorial and compliance

Promotions must preserve the distinction between traditional use, personal observation, scientific evidence, safety information and regulatory status. No diagnosis, prescribing, cure promises or unsupported disease-treatment claims.

Open Campaign App · Open Book App · Open Herbal Health App

Built on Hatchable