EARTHMAN HERBALS COMPANY
Official Brand & Presentation Standard
“Good for You, Good for Life.”
Brand control statement
The Earthman Herbals official logo shown above is the master visual identity for approved Earthman Herbals website pages, applications, labels, books, magazines, advertising, promotional material, business documents and presentations.
Change control: The logo should not be redrawn, distorted, recoloured, substituted or replaced in approved production materials without explicit master-design approval. Content, product data, approved photographs and campaign copy may be updated without changing the protected logo treatment.
Where the master logo applies
Website & Digital
Homepage, store, herbal library, apps, health TV, membership, partner pages and supporting digital projects.
Documentation
Business plans, master overview, product documentation, agreements, letters, campaign documents and information sheets.
Presentation
Pitch decks, sponsor packages, advertiser packages, Fifth Element materials, media kits and corporate presentations.
Products & Labels
Approved product labels, packaging, Natural Food Products (NFP) materials and product information.
Publishing
Earthman’s Journey, Herbal Health Magazine, book companion, reference materials and educational publications.
Media & Promotion
The Fifth Element, Earthman Herbals Health TV, social promotion, broadcast materials and partner communications.
Presentation language
Earthman Herbals Company is presented as the public-facing Earthman brand for natural food products, herbal education, botanical resources, publishing, community, media and related initiatives. The company operates within the broader Global-Exchange R&E Corp Canada structure as established in current company materials.
Approved materials should retain the brand slogan “Good for You, Good for Life.” and keep educational/traditional-use information distinct from medical diagnosis, treatment or cure claims.
Production checklist
- Use the official locked logo asset.
- Keep the logo proportionate and visually clear.
- Use approved brand colours and supporting imagery.
- Use real, approved photographs where available for people, food, farming, products and community activity.
- Keep product and health claims appropriately documented and reviewed.
- Retain the NFP / Natural Food Products designation where applicable.
- For print documents, use this page as the brand-control reference.